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Proposal:
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The Robert H. Smith School of Business proposes to establish a Post-Baccalaureate Certificate in Marketing. This certificate program is designed to equip students with foundational and advanced marketing skills, including consumer behavior, marketing research, strategy, and effective communication. The certificate is intended for graduate students from both quantitative and qualitative disciplines, as well as professionals seeking to supplement their education or reposition their careers.
The 12-credit program includes four required 3-credit courses: Marketing Foundations, Marketing Research, Marketing Strategy, and Consumer Behavior. The curriculum is designed to help students understand marketing principles, apply data tools to solve marketing challenges, and develop strategic thinking and communication skills relevant to business contexts. The required courses are also the core course requirements for the separately proposed Master of Science (MS) in Marketing. Students interested in pursuing the MS program may apply the certificate courses to the MS program.
The certificate program reflects University of Maryland and Smith School strategic goals by enhancing interdisciplinary and experiential learning and fostering economic mobility through professional graduate education. The program will use existing instructional and administrative infrastructure, and the Smith School will support advising and administration through current faculty and staff. The program will utilize both in person and online modalities.
As with the MS in Marketing, this program will be funded through tuition revenue. |
